Hi! I’m Luca Tomassetti and I’m a Marketing student at LUISS University
Welcome to my Professional Profile! I’m currently studying a Master of Science Degree in Marketing – Market Relationships & Customer Engagement. I will be using this profile to share my experiences in the Marketing field.
Some of the subjects I studied this year:
Product & Brand Management
A study of models and theories related to brand management and brand related outcomes such as brand reputation.
Digital Marketing
A study of models, processes, tools, techniques and quantitative tools to analyse we and social media marketing strategies.
Behavioural Economics
A method of economic analysis that applies tools and theories from psychology to explain economic decision-making.
Consumer Behaviour
A study of psychological processes and culture that impact consumers’ decision-making process.
Research Methodology for Marketing
A study of procedural and methodological aspects of marketing research and statistical skills using SPSS software.