Our group was tasked to develop a communication strategy for Fay Archive. We had to conduct a situational analysis of the brand in order to develop our communication strategy. We were given a budget of €300,000 and a time span of 1 year.
Our group was tasked to develop a communication strategy for Fay Archive. We had to conduct a situational analysis of the brand in order to develop our communication strategy. We were given a budget of €300,000 and a time span of 1 year.
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